Video2Brain - Learning Search Engine Optimization: A Video Introduction
English | 6h 31m | AVC (.mp4) 1280x720 25fps | AAC 44.1KHz stereo | 1.35 Gb
Skills for Effective Online Marketing
Search engine optimization (SEO) has emerged from humble beginnings to become an industry unto itself. In this
hed in association with our partners at Sybex (a Wiley imprint), SEO expert Matt Bailey explains how SEO is
different from traditional marketing, how search engines work, and how to tune your website
so it not only ranks high in search engines, but attracts and holds vis
itors. You?ll learn how to make the most effective use of keywords, social media, links, analytics, local/mobile search, and more. And more importantly, you?ll learn how to plan an overall strategy for using SEO to improve the value of your business, and how to accurately measure the success of that plan.
course you?ll learn the strategic and technical fundamentals of search engine optimization (SEO).
The contents of this
Introduction to SEO
chapter you?ll be introduced to search engine optimization and begin learning the skills and tools you need to get started in this
powerful new industry.
Search Engine Overview
To understand SEO, it helps to start where your customers start, with search engines. In this
chapter you?ll see how search results are organized, presented, and modified based on the searcher?s intent.
chapter we?ll look at keywords, which are the core of SEO. Words show intent, associations, and motivation. Understand this
, and you will understand your customer.
Applying Keyword Research to Your Web Pages
Now that you have a grasp of how keywords work, it?s time to put them into practice. In this
chapter you'll learn how to add keywords to important page elements and show vis
itors that they have reached the right page.
Using SEO Tools
chapter will cover some of the best software tools for SEO, which can help make many of your tasks easier.
Online Marketing and SEO
not just about getting people to your website
? that?s just the start. Once you get them there, how do you get them to do what
you want them to do? We?ll explore some ideas in this
Linking Builds Rankings
Links from other website
s help your site gain rankings and credibility. In this
section, we will look at the different types of links that exis
t and which links are the most valuable in terms of gaining business vis
itors and rankings.
Link Building Through Marketing and Social Media
Social media are a great way to expand your website
ibility and gain new customers. As you?ll see in this
chapter, they are also a way to develop great relationships for building links outside your immediate network.
Local, Mobile, and Search
Any locally based business can benefit from the free vis
ibility that search engines and social media provide. In this
chapter you?ll learn some simple strategies that can bring new customers to your door.
How do you know that all of your efforts have been worth the time and investment? Analytics enable you to effectively measure of all of your actions and strategies, and this
chapter will show you how.
SEO for Different Business Models
not the same for everyone, so in this
chapter we?ll break down the major differences in business models and explore the demands and opportunities presented by each.
sues in SEO
not simply a matter of adding a few keywords to your website
. It also involves managing lots of little details, many of them technical, as you?ll see in this